Customer Relationship Management (CRM) refers to the strategies, technologies, and tools businesses use to manage interactions with customers, streamline processes, and improve relationships. A CRM system helps businesses track customer interactions, manage sales pipelines, automate marketing, and enhance customer service. Key benefits of CRM include centralized customer data, improved communication, better sales forecasting, and enhanced customer retention. Popular CRM platforms include Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365. Learn more: https://en.wikipedia.org/wiki/CRM